Platformance_Case Study_AGMC Riddara

The Challenge

A leading UAE car dealer faced a dualchallenge: low brand awareness for their new pick-up truck and underwhelming conversion rates from prior digital campaigns. With limited market familiarity, the brand needed to spark consideration and capture high-intentleads in a crowded automotive landscape.

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Campaign Objective

Drive high-intent leadsand boost consideration for the client model using a performance-led, programmatic CPL strategy.

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Our Approach

1. Multi-Strategy Prospecting

We tapped into in-market automotive audiences, layering on behavioural signals, intent data and geo-targeting to ensure relevance. Thanks to seamless performance tracking we were able to continually optimise towards high-performing segments.

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2. Real-Time Optimization to Maximize Quality

We refined targeting in real-time, cutting low-performing segments and reinvesting intop performers to boost qualified leads efficiently.

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3. Intent-Driven Lead Filtering

All leads passed through a qualification layer, ensuring the brand received only high-intent prospects ready for follow-up.

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Results Delivered

33% qualification rate

Outperforming the industry benchmark of 25% and success fully driving consideration for a new model ina competitive category.