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Yaqoot Campaign Summary

Yaqoot encountered a challenge in increasing SIM card purchases through their newly launched mobile app, which offers the unique service of issuing and gifting SIM cards.

Given the competitive nature of the industry, Platformance presented a strategic solution comprising a simultaneous Cost Per Install and Cost Per Order campaign. This approach was designed to optimize the customer journey and improve the overall in-app user experience, ultimately driving the desired results of in-app sim purchases for Yaqoot.

STRATEGY

Run a CPI and CPO campaign simultaneously for a value-driven approach to the customer

16.8K APP INSTALLS

78% of affiliate clicks resulted in app installs

~3,000 SIM PURCHASED

Achieved an 5% conversion rate on new sim purchases per day with the proper audience targeting

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