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VOGACLOSET Campaign Summary

As Vogacloset's product offerings, ranging from casual wear to formal wear, sportswear, and modest fashion, gained significant popularity in the MENA, there arose a need to optimize conversions during the Ramadan period.

Platformance was able to improve the customer journey, drive conversions, and ultimately enhance the brand's performance during Eid by focusing on delivering relevant discounts and promotions to their target audience. This effort generated an increase in sales and strengthened the brand's position in the MENA market.

STRATEGY

Run coupon attribution campaign to improve customer journey

~1,700 MONTHLY
ORDERS

Worked with top partners in the region known for its fashion and retail verticals

$400 AOV

A/B testing on ads shown to the target audience to boost engagement

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